This assignment is to write a chapter summary for the following book:

Advertising Creative: Strategy, Copy, and Design, 4thedition; Alstiel, T. & Grow, J. Sage Publications, Los Angeles: 2017, ISBN: 9781506315386.

Each chapter summary should have the following:

3 paragraphs ,
5 sentence per pargraph
1st paragraph : overview ,what is the chapter about?
2ed paragraph : how ,why and when?
3rd paragraph : your personal opinion

summary for 5 chapters : ch1 – ch 5