64) TextbooksRus.com is an e-commerce business that creates revenue by selling technical manuals and books online. Their customers are people from technical fields who shop there because of the specialization of TextbooksRus. Which business model best describes the way this business participates in e-commerce?

A) playpure

B) bricks and clicks

C) clicks-and-mortar

D) pureplay

65) Doug’s Sports is a retail sports store. They have a 6000 sq. ft. store located in Lethbridge. They also market their goods through their Web site and distribute products around Canada. Which business model best describes the way this business participates in e-commerce?

A) playpure

B) bricks and clicks

C) clicks-and-mortar

D) pureplay

66) TextbooksRus.com is an e-commerce business that creates revenue by selling technical manuals and books online. Their customers are people from technical fields who shop there because of the specialization of TextnooksRus. What major electronic commerce category best describes this scenario?

A) consumer-to-consumer (C2C) electronic commerce

B) business-to-government (B2G) electronic commerce

C) business-to-business (B2B) electronic commerce

D) business-to-consumer (B2C) electronic commerce

67) Jay’s Diamonds Inc. distributes diamonds around the world by using the Internet and a very neatly designed Web site. They refer to themselves as the jewellers’ jeweller. Their customers buy diamonds in bulk and then sell the diamonds to local customers one at a time. What major electronic commerce category best describes this scenario?

A) consumer-to-consumer (C2C) electronic commerce

B) business-to-government (B2G) electronic commerce

C) business-to-business (B2B) electronic commerce

D) business-to-consumer (B2C) electronic commerce

68) Hockey fans gather at the site nhl-cards.com. Here collectors and fans are able to buy and sell hockey cards with each other. What major electronic commerce category best describes this scenario?

A) consumer-to-consumer (C2C) electronic commerce

B) business-to-government (B2G) electronic commerce

C) business-to-business (B2B) electronic commerce

D) business-to-consumer (B2C) electronic commerce

69) Since the dot-com bubble burst of 2001, e-commerce revenues:

A) have essentially stagnated.

B) show signs of stabilizing.

C) have returned to solid growth.

D) have returned to exponential growth.

70) Based on your reading of the chapter, e-commerce is

A) still in a revolutionary phase.

B) widely accepted by consumers, although technology is still quickly changing.

C) not yet fully accepted by consumers, although much of its driving technology is firmly in place.

D) well entrenched as a form of modern commerce.

71) The quality of ubiquity, as it relates to e-commerce, is illustrated by

A) the same set of standards being used across the globe.

B) plentiful, cheap information.

C) the enabling of commerce worldwide.

D) the availability of Internet technology everywhere and anytime.

72) A marketplace extended beyond traditional boundaries and removed from a temporal and geographic location is called a(n)

A) exchange.

B) marketspace.

C) online marketplace.

D) e-hub.

73) How is the Internet and e-commerce causing severe disruption to the existing advertising business model?

A) Ties between customer and businesses are being rethought.

B) Technology players such as Yahoo! seek to dominate online advertising.

C) New methods of advertising, such as blog advertising, are emerging.

D) The market entry costs for online advertising services are extremely low.