Read the case study, Zip Car: “It’s Not about Cars – It’s about Urban Life” on pg. 195 Chapter 7 (7.1) in your textbook. The assignment requirements and an example of a completed Case Study.

There is below attached the Case Study, Zip Car: “It’s Not about Cars – It’s about Urban Life”

Also Case Study Guidelines and Rubric ( case Study Example)

There are FIVE parts that must be addressed in the Case Study: 1. A summary of the main facts in the case. 2. Describe at least 2 marketing concepts relevant to the case. 3. Critically analyze the future of the firm. 4. Describe the lesson or concept found to be most important and why. 5. Using the answer in part 4, describe how this can apply to your major or job. Be specific.

Each case analysis must use at least three outside references beyond the text or other class materials, which must be cited in APA format. Wikipedia or encyclopedias are not acceptable. You MUST have one each of the following types of references: 1. An article from a reputable newspaper 2. An article from a general business magazine (Inc., Business Week, Economist, etc.) 3. An online source – make sure it is reputable