– concisely argued, well-researched essay
– Font 12 Times New Roman
– Your claim should be in your first few sentences, rest of the paper should make the discussion and argument
– Requirements: (1) clear and interesting arguments, (2) evidence of decent research search efforts in the topic area, (3) understanding and applying the principles of marketing, advertising, and consumer psychology to the topics, (4) clear writing style and (5) good organization