Order Description The group project is a maximum 2,000-word case report
Analyzes the business model innovation of digital company Green Sky Credit
Case study is https://www.greenskycredit.com
Analysis should cover:
Product/Service
The value proposition, considering the digital opportunity and revenue model;
Platform characteristics, including multi-sidedness, control and competitive strategies;
Market/Industry
Market characteristics, including network effects, industry factors (5 forces) and value network;
How disruptive the company has been/will be, and who has/would be disrupted;
Protection Strategy
How the company uses IP to protect and license its intellectual property.
The group activities should provide the basis for the report.