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Case Study: Dove: Evolution of a brand

Case Study: Dove: Evolution of a brand

Paper details:

Compare and contrast:
What was Dove’s market positioning in 1950s? What is it positioning in 2001? Why?

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Case Study: Dove: Evolution of a brand

Case Study: Dove: Evolution of a brand

Paper details:

Compare and contrast:
What was Dove’s market positioning in 1950s? What is it positioning in 2001? Why?

Responses are currently closed, but you can trackback from your own site.

Comments are closed.

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