? LO1: Critically evaluate alternative theory on the nature of the individual consumer.
? LO2: PART A Analyse psychological and social influences on consumer behaviour (Part A focus is on the
psychological issues)
? LO2 PART B Analyse psychological and social influences on consumer behaviour. (Part B focus here is on
the social influences)
? LO3: Evaluate influences of culture on consumer behaviour.
? LO4: Demonstrates the ability to synthesise and communicate information in a manner intended for its
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Posted on May 14, 2016Author TutorCategories Question, Questions