Take the 2008 article by Geraldo Ferrer, ‘Sustainability: What does it mean for the
operations manager’ as a starting point and carry out a wider discourse analysis to
evaluate the meanings attributed to the concept of sustainable business practice

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References in the text and bibliography to be presented in Harvard style

You can focus on any type of business activity that you would like to specialise in –you do not have to restrict your analysis to operations management

Your report essay should clearly indicate the coding categories you have used in the analysis

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Business & Sustainability

Order Description
Assignment Brief
As a Consultant, you have been asked to help a company with understanding how they can assess
their ongoing impact on the environment. The company are keen to improve their sustainable image
and hope this will be reflected in increased sales along with attracting more customers

Business & Sustainability

Order Description
Assignment Brief
As a Consultant, you have been asked to help a company with understanding how they can assess
their ongoing impact on the environment. The company are keen to improve their sustainable image
and hope this will be reflected in increased sales along with attracting more customers