Assessment title:

Business Strategy
In this assessment students will have opportunities to provide evidence against the following criteria.

Learning Outcome Descriptions
Assessment Criteria
To achieve the criteria the evidence must show that the student is able to:
Task no.
Evidence

LO1 Understand the process of strategic planning
1.1 assess how business missions, visions, objectives, goals and core competencies inform strategic planning

1.2 analyse the factors that have to be considered when formulating strategic plans

LO2
Be able to formulate a new strategy
1.3 evaluate the effectiveness of techniques used when developing strategic business plans

2.1 analyse the strategic positioning of a given organisation by carrying out an organizational audit

2.2 carry out an environmental audit for a given organization

2.3 assess the significance of stakeholder analysis when formulating new strategy

2.4 present a new strategy for a given organisation

LO3 Understand approaches to strategy evaluation
3.1 analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given organisation

3.2 justify the selection of a strategy

LO4 Understand how to implement a chosen strategy
4.1 assess the roles and responsibilities of personnel who are charged with strategy implementation

4.2 analyse the estimated resource requirements for implementing a new strategy for a given organisation

4.3 evaluate the contribution of SMART targets to the achievement of strategy implementation in a given organisation.

Indicative Characteristics
Contextualisation
A variety of articles have been researched with a depth analysis on theoretical debates and business practices.
The presentation explores the implications to business when addressing complex strategic problems.
M1 Identify and apply strategies to find appropriate solutions
An effective approach to study and research has been applied
Complex problems with more than one variable have been explored
M2 Select/design and apply appropriate methods/techniques
The student has used a range of sources of information with adequate Harvard referencing.
The personal portfolio is well presented with clear structure and an orderly compilation of the topics covered.
The class presentation was imaginative and used visual aids on the presentation.
Relevant theories and techniques have been applied. A range of sources of information has been used
M3 Present and communicate appropriate findings
The student used professional terminology adequately throughout the personal portfolio.
The class presentation has been well structured with a clear and lively oral presentation.
The appropriate structure and approach has been used. A range of methods of presentation have been used and technical language has been accurately used
D1 Use critical reflection to evaluate own work and justify valid conclusions
The student has created an
Conclusions have been arrived at through synthesis of ideas
and have been justified
Self-criticism of approach has taken place
outstanding
diary with
conclusions on self- development.
The student has presented critical and analytical commentaries in the reflective learning log that go beyond what was given in class.
self-reflection appropriate
D2 Take responsibility for managing and organising activities
The student has shown autonomy in creating his/her work with little or no assistance given.
Autonomy/indepen dence has been demonstrated
D3 Demonstrate convergent / lateral / creative thinking
The student has demonstrated a creative approach to the personal portfolio with evidence of critical thinking on theoretical issues and business problems.