business situation
Paper instructions:

https://suffolku.blackboard.com/bbcswebdav/pid-940699-dt-content-rid-3138804_2/courses/14SP-MGT-419-AE/How%20Consumers%20Are%20Using%20Big%20Data%20-%20WSJ.pdf

This is the article. Please make sure to answer the questions posted following the rubric posted.

Performance Criteria Below Expectations Meets Expectations Exceeds Expectations
1. Understand complex business situations from multiple perspectives
• Identifies only 1 stakeholder
• Explains how the single perspective views the business situation
• Explanations do not look at goals/interests/assumptions. • Identifies 2 – 3 stakeholders
• Explains how the 2 -3 perspectives view the business situation differently
• Explanations consider the goals/interests/assumptions of each stakeholder. • Identifies 4+ stakeholders
• Explains with depth of analysis how each perspective views the business situation differently.
• Explanations look at the goals/interests/assumptions of each stakeholder in depth and show the complexity of the situation.
2. Identify the most pressing stakeholder challenges • Identifies 1 challenge the main stakeholders of the client face in the context of the business situation
• Demonstrates poor or inaccurate understanding of the stakeholder challenges • Identifies 2-3 challenges the main stakeholders of the client face in the context of the business situation
• Demonstrates substantial and accurate understanding of the stakeholder challenges • Identifies 4+ challenges the main stakeholders of the client face in the context of the business situation
• Demonstrates exceptional and complex understanding of the stakeholder challenges
3. Understand the impacts of the stakeholder challenges
• Identifies at least 1 impact on each stakeholder
• Does not support opinions/analysis. • Identifies 2-3 implications and consequences for each stakeholder
• Relies on text predominantly to explain analysis. • Identifies 4+ implications and consequence for each stakeholder with depth of analysis
• Explains how the implications and consequences for the stakeholders are interrelated.
• Moves beyond the text to show analysis.
4. Understand the internal and external challenges the organization faces
• Demonstrates poor or inaccurate understanding of the organizational challenges
• Uses the 2×2 matrix in basic form that does not increase understanding of issue beyond what’s evident in article. • Demonstrates substantial and accurate understanding of the organizational challenges including some aspects of the stakeholder perspectives
• Uses the 2×2 matrix to explain company situation that increases understanding of issue and somewhat beyond what’s evident in the article. Illustrates the 2×2 matrix.
• Shows multiple companies and/or perspectives on the 2×2 matrix. • Demonstrates exceptional and complex understanding of the organizational challenges
• Relates the internal and external organizational challenges to the business situation and stakeholders
• Uses 2×2 matrix in conjunction with stakeholder analysis to thoroughly explain issue and more discussion significantly beyond what’s evident in article. Illustrates it.
• Multiple perspectives and/or companies are shown on the 2×2 matrix in a way that deepens the understanding of the issue.
5. Solutions • Offers 1 solution
• Solution does not move beyond the article.
• Solutions do not consider the stakeholder perspectives adequately. • Offers 2 – 3 solution options.
• Solutions that move the analysis beyond the article and show your thinking.
• Solutions consider the stakeholder perspectives adequately. • Offers 4+ solution options.
• Solutions move substantially beyond the article and take the thinking to another level of insight.
• Solutions consider the stakeholder perspectives and discuss the motivation for each stakeholder to find a solution.
Points / 50