Prepare, in a table format, a SWOTT analysis on any real company in the auto industry. As you prepare your analysis, it must be based on the following definitions for strengths, weaknesses, opportunities, threats, and trends.

• Strengths: These are characteristics of a company that are stronger than its competitors are. If a company is good at something, but its competitors are as well, then it is not a strength.
• Weaknesses: These are characteristics of a company that are weaker than its competitors are. If a company is weak at something, but its competitors are as well, then it is not a weakness.
• Opportunities: These are issues that are external to a company that can affect the company and its competitors in a favorable way.
• Threats: These are issues that are external to a company that can affect the company and its competitors in an unfavorable way.
• Trends: These are developing opportunities and threats.

Deliverable Format

The table should have columns with the following labels:

• Strength
• Weakness
• Opportunity
• Threat
• Trend

It should have at least eight rows for factors that are important to the success of a firm in that particular industry including:

• Type of Corporation
• Federal Regulations and Liability
• Price, Cost, Supply and Demand
• Code of Conduct
• Globalization, Global Trade and Global Strategy
• Labor, Employment Law, and Discrimination
• Economic Conditions (including Monetary Policy, Inflation, and Recession)
• Contracts and Intellectual Property

Cells should have one to two sentences of explanation as to why each has been identified as a strength, weakness, opportunity, threat, or trend. Not every identified factor will have all of its row of cells annotated.

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