I have a ALMOST 100% completed Business Plan, I need to add to this business plan the following directly from the insructor:
Communicate Effectively
One note about abstractsThese should be thorough summaries, not just introductions. Actually tell all the main points, including the most important recommendations or takeaways. You have done a pretty good job here so far you might beef up the last 2 sentences. Pretty good job on your introduction also.
Evidence based solutions You use references pretty well so far. Continue to work on being accurate, thorough and providing support. Thanks for submitting to Turn It In your report looked good. Remember to see my note about Turn It In and submit to that to check your work.
Leadership and collaboration Be sure to demonstrate this in your remaining sections and recommendations. You do this by making good recommendations or having some type of take-always that show you to be a leader who truly considered the specifics of this company.
Ethics I did not see an ethics section. Ensure that you adequately covered this, with sources. I want to see at least a page about how ethics apply to this company, supported by at least one source. If you have trouble figuring out how to do this, or covering any of the competencies, write me in class.
MORE COMMENTS
Nice job so far, Brandi. But remember that I would like to see you make specific, very clearly delineated recommendations or analysis in a section or in the conclusion. Use bullets or tables make it easy for the reader to skim over and see the most important things. And your recommendations or next steps MUST BE SUPPORTED. I did not see these in this manner.

Background Info:
Introduction
When you think of the word Wonderland, what thoughts cross your mind? What emotions do you feel? Happy thoughts and memories cross my mind and I would have assumed yours also. Am I right? If no, then maybe this proposal will enlighten you. My plan is to offer business proposal to enter the bar and nightclub industry with a first, one of a kind bar notably named and themed bar called Wonderland that my partner and I could eventually open and be our own bosses in the state of Maryland. According to Marylands Department of Commerce, starting a business can be a challenge, but Maryland makes it as easy as possible to get your business up and running by working across state agencies to remove barriers to business success. My business plan is called Wonderland, a place to come to enjoy a night out, to relax, let loose, and possible find yourself if your still lost. It’s quite a small idea to run my own bar, but I enjoy the night life and I excel in managing businesses. Rather than working for someone else, I want to be my own boss and implement my ideas into a business and manage the results as time goes on. A lot of detail about the business will be required in the plan in order to prove to investor(s) including banks for loans whether or not to lend or not to lend the funds required for a startup business. The plan will need to prove the overall forecasted profitability the business can sustain while referring and discussing a lot of factors surrounding that such as marketing which will be a major factor that will include location, demographics of location, which, according to Taffer, “Entrepreneurs should always conduct research on their target audience before opening a business and continue those considerations as their business grows.”, target market, costs of beverages and food items which includes ensuring quality products are offered to patrons, SWOT analysis of the industry, HR related topics such as hiring/training the right candidates, financial analysis of the industry and ROI for investors if any or meeting banking loan obligations. This project captures the ability of taking useful information, for bankers, that I have gained knowledge of and presenting the most important information that will gain the approval from investors/bankers to make my dream a reality. Understanding how businesses run and implementing change when necessary to ensure longevity of the business will be a crucial factor to be a successful business owner. This would be a dream come true and instead of always talking about it, I can possibly make it a reality. I enjoy the night life and the memories created during those late hours with others that create lasting friendships. This could also provide the opportunity to lead a better lifestyle financially in the long term into the future.

Outline
This proposal will include a collaborated detail report encompassing different subject areas but will be categorized in different sections of the proposal as outlined below:
Executive Summary
The executive summary is the first part of the business plan to be read by potential lenders and investors. This is the part that makes the first impression to lenders/investors. Capturing their attention is only the first part; however maintaining it is another objective. Creating a dynamic executive summary that briefly describes the business, identifies the stage of the company and its strategic direction, describes the company’s market and marketing plan, briefly discusses the background of management, and states the company’s revenue and profit expectations will all be included in this opening section and followed up in detail in the subjects outline.
Background and Purpose
A. History – a brief overview of the history of the company
B. The Product or Service Concept
C. Business Objectives
Market Analysis
A. Overall Industry or Market
B. Competition
C. Sales Forecasts
Marketing
A. Marketing Strategy
B. Target Consumer
Product and Costs
A. Vendors
B. Quality Assurance Measures
C. Contingency Plans

Financial Data
A. Current Financial Position
B. Accounts Payable/Accounts Receivable
C. Financial Projections
Organization Structure and Management
A. Key Personnel
B. Other Personnel (required staff)/Forecasted Labor Force
C. Professional Advisors.
Ownership
A. Business Structure
B. Current Capitalization
C. Forecasted Capitalization (investors) how much money will be sought, the form of the proposed investment, how the funds will be used, and the percentage of ownership to be provided in exchange for the investment
D. Exit Strategy (investors) how and when investors will be able to get their money out of the business
E. Royalty and/or Licensing Arrangements
F. ETHICS-(MISSING)
Risk Factors

A description of key risks facing the business upon opening and into the future.

This is in a Word Doc Times New Romans 12pt APA FORMAT
Attachments:

mba_unit_3_assignment_1.docx