Section VIII The Offer

We have designed some special packages to attract new customers and retain past customers. For example, AU79 offers stamp card on every drink purchased. When the customers collect 10 stamps, they are able to redeem a free drink of their desired choice. AU79 also offers free large upgrade on to go drinks to students. AU79 will offer 10% off on every drink purchased for those with student id, and 15% off when customers check in or like our friend-page on Facebook. Moreover, we will offer lunch special for $8.99, customers are able to choose from different combination of the set menu, which include delicious entrees and drinks.

AU79 also offers a VIP card program. Welcome to the Au79 VIP card program. Please present this card at any of our locations at the time of purchase to receive reward points for being loyal VIP customers! Reward points will be calculated at the point of sale.

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Business PlanOrder Description
You remember me ? i just want you do again, please!i want to pass.
Refer to the Business Plan Writing Timeline and start working with your group on the sections under Week 1, namely:

Company Description
Product or Service
Location and Infrastructure
First and foremost the task is to
develop a business idea for a new, small fictional business within the
hospitality or tourism industry (e.g small hotel/hostel, restaurant, bar,
wedding agency……).

The idea is that you develop and evaluate a new business idea. After scanning
the macro environment you will then conduct some market research and a
competitor analysis. You assess demand levels.

From here you develop your product/service, formulate a strategy and marketing
concept. You will assess location criteria and infrastructure requirements and
decide on the legal form of your business. You design your organisational
structure and define your personnel requirements. You will analyse risks and
develop contingency plans accordingly.

Your financial planning will include looking at start-up costs and your budget,
break-even analysis, cash flow, sales forecast and opening balance sheet. Here
the focus will be less on the figures itself than you demonstrating your
understanding of the different financial frameworks in general.

Part of the task is also to not only conduct secondary research but primary
research (surveys, observation, interviews).

Theory also needs to be applied in more depth and backed up with evidence which
is to be referenced accordingly.

Your course work presented me with a business plan of an existing business,
UPS, outside of the hospitality / tourism sector and no primary research was
conducted. The application of theory was rather generic and required much
elaboration. References were mostly missing. Most sections required much
elaboration.