Business intelligence and decision support are important to develop business strategy.

Read the Business Case on page 356, and answer the questions on page 357. You are encouraged to search the Internet for more information and idea to answer the questions.

The writing you submit must meet the following requirements:

• State background information of McNICHOLS and the case before answering questions; and

• Be at least 75 words in length per answer.

Format your Article Critique using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism.