BUSI 690 Business Model Generation Exercise 2 Instructions In the last 2 chapters of the Business Model Generation (Osterwalder and Pigneur) book, the authors describe and analyze the strategy and process for developing successful business models. After carefully reading and understanding these chapters, answer these research questions: RQ1 What role should external factors of demand play in successful business models? NOTE: first fully define the role and then analyze or discuss. At least 4 paragraphs.

RQ2 What is “Business Model Design and Innovation”? Please provide examples and discussion for each factor listed). At least 3 paragraphs. RQ3 What are the challenges to “Business Model Design and Innovation? At least 3 paragraphs. Deliverables: • This assignment must be in a business professional format with a cover page in current APA format and contain at least 600–800 words. This assignment must also include current APA citations and references. • You must post the final draft of this assignment in Blackboard using the SafeAssign link provided. Before submitting your final draft, please check for any plagiarism issues with the SafeAssign Draft link provided. NOTE: all SafeAssign scores must be less than 28%. • Late assignments will not be accepted.