Consider these questions while completing your case analysis:

Should a company like McDonald’s be responsible for clientele getting fat and unhealthy when eating their product?
What level of responsibility do consumers have to make wise and healthy choices?
What impact does maintaining a global competitive advantage have on the expectations of CSR?

Prepare a case analysis on the topic.

Develop your case analysis using the five following sections:

Section 1: Introduction and situational analysis: Describe the ethical dilemma, giving appropriate background information. The term “dilemma” implies that there are pros and cons to various options, even if some are clearly more socially acceptable than others. This is also where you do your situational analysis – identifying factors related to the individual(s) involved (consider the readings from this module), company and managerial practices and policies, external factors such as economic pressure, and any other aspects of the situation that you believe helped create the dilemma.

Section 2: Stakeholder analysis: Identify the key stakeholders and how they are potentially affected by the various options inherent in the dilemma.

Section 3: Analysis based on ethical theories: Analyze the ethical dilemma from the perspective of cultural relativism (how it relates to cultural norms – what society would view as acceptable, as well as what is legal), teleology (looking at consequences and acting for the greater good), deontology (duties and principles), and virtue.

Note that the stakeholder analysis is particularly pertinent to the consequentialist approach, and that one of the challenges is estimating positive and negative impacts on relevant stakeholders. Do the best you can, looking at both good and bad consequences for each stakeholder group. Make sure you summarize the overall situation and come to a conclusion about the greater good.

Section 4: Conclusion and recommendations. Up to now, you have been analyzing and comparing options. Here is where you pull together the different threads of your analysis and determine whether or not the company did the right thing. Also, make recommendations about what the company should have done. Make sure your justifications clearly flow from your analysis. Make managerial and policy recommendations that would help avoid similar ethical dilemmas in the future and provide guidance to help those facing a similar dilemma.

Section 5: References. List at least three sources (other than the articles provided, your text, or the case articles) where you located additional information about the company and the associated ethical dilemma(s).