Examine the historical development of the 3 global alliances and describe the alliance strategies . note how there have been changes in membership through mergers and closure of some airlines look at how these may influence events may influence the future of the alliances .
ALSO examine cross alliance activity, for example but there are many other examples QANTAS is in oneworld but has extensive commercial arrangements with Air New Zealand which is in STAR
Do these kind of arrangements have any impact on the alliances .?
In this assignment, make observations on the way the 3 alliances are managed, by describing the different management styles.