2 part paper: 1 page per topic area with 2 references with incite texts for a total of 2 pages with 4 references.

Learning Activity #1

The primary ‘activity’ performed by managers is to make ‘subjective’ decisions and to implement decisions through their leadership behaviors all within the context of the organization’s culture (values, norms, policies).

I have had in the last couple of months about 5 conversations will middle managers who have received directives from upper management. Many of the directives created moral stress in those managers that had to implement these directives and make changes down to the lower levels of the organization.

My question is this…

Describe a situation YOU (or someone you know) have experienced at work where a decision was made that impacted YOU and required a major change. Using any 3 resources regarding Ethical Leadership from the Learning Resources (or research), discuss the concepts and how they could be ‘applied and integrated’ into your response when describing the decision and leadership behaviors.

This will allow you to use in-text citations and end-of-response references using APA style.

Learning Activity #2

Organizational (ie business) ethics as an academic field of study and professional discourse in the media and boardroom has steadily risen because organizational leaders realize the importance of the firm’s corporate reputation and image as well as those of their specific brand names. Decisions and behaviors made by managers can have devastating effects on the organization if the results are not perceived as ‘doing the right thing’ or simply put, ethical. There is no functional area of business (such as accounting and finance, human resources, production, logistics, and featured heavily this week in the leaning resources, marketing).

The primary purpose of marketing activities is to create and maintain mutually beneficial relationships with ALL stakeholders.

My question is this…

Describe your experiences as a stakeholder using any three areas of ethical marketing (such as advertising, public relations, sales pitches, pricing, etc.) and take the role of at least two stakeholder groups (consumer, employee, investor, government, etc.) that could be involved.

Types of Unethical Advertising

Surrogate Advertising – In certain places there are laws against advertising products like cigarettes or alcohol. Surrogate advertising finds ways to remind consumers of these products without referencing them directly.
Exaggeration – Some advertisers use false claims about a product’s quality or popularity. A Slogan like “get coverage everywhere on earth” advertises features that cannot be delivered.
Puffery – When an advertiser relies on subjective rather than objective claims, they are puffing up their products. Statements like “the best tasting coffee” cannot be confirmed objectively.
Unverified Claims – Many products promise to deliver results without providing any scientific evidence. Shampoo commercials that promise stronger, shinier hair do so without telling consumers why or how.
Stereotyping Women – Women in advertising have often been portrayed as sex objects or domestic servants. This type of advertising traffics in negative stereotypes and contributes to a sexist culture.
False brand comparisons – Any time a company makes false or misleading claims about their competitors they are spreading misinformation.
Children in advertising – Children consume huge amounts of advertising without being able to evaluate it objectively. Exploiting this innocence is one of the most common unethical marketing practices.