BUS 504 – Course Project Part II
(Spring 2016)

Please continue to analyze financial statements of the companies you selected in partI, and perform analyses of the following in your part II.

Internal Comparison:

1. Please calculate key financial ratios of your company . Utilize these ratios and analyze and evaluateyour company’s short term liquidity, asset management efficiency, financial leverage and coverage, profitability, and market performance.
2. Utilize above ratios analyses to summarize your company’s past and current financial position and performance.
3. Assess the quality of your company’s financial reporting.

External Comparison:

1. Continue to use the competing firm(s) you used in part I and conduct analyses 1 instructed in Internal Comparison section above.
2. Analyze and compareyour companies’ short term liquidity, asset management efficiency, financial leverage and coverage, profitability, and market performance.

Together

1. Analyze and summarize your company’s strengths and weaknesses relative to its competing firm(s) by utilizing your internal and external comparison results.
2. Based on your overall analyses (part I &II), provide suggestions regarding your company’s future operating, investing, and financing strategies.
3. Please go to http://finance.yahoo.com/ and enter your company’s stock symbol.Compare your company’s stock returns with returns of its competitor’s and returns ofone market benchmark index provided (Charts-Basic Chart). Analyze the 5-year comparison.
4. Based on your overall analyses, discuss whether your company’s performance is attributed to managements? To market? To industry? To US economy? If you are a financial analyst, will you suggest your clients to buy, hold, or sell your company’s stock? Why?

Both your excel work and written text should be turned in. You may turn in simple bullet point summaries to illustrate your written analysis.