This work of BUS 475 Week 3 Strategic Plan III Balance Scorecard comprises:

Appendix I

Balance Scorecard for Ace Gym

Resource: Exhibit 7-1 in Ch. 7 of Strategic Management

Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:

Market shareRevenues and costsProfitabilityCompetitive position

Customer Value Perspective, includes strategic objectives in areas such as:

Customer retention or turnoverCustomer satisfactionCustomer value

Process or Internal Operations Perspective, includes strategic objectives in areas such as:

Measure of process performanceProductivity or productivity improvementOperations metrics

Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:

Employee satisfactionEmployee turnover or retentionLevel of organizational capabilityNature of organizational culture or climateTechnological innovation

Develop at least two strategic objectives for each of the following four balanced scorecard areas identified above (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week Three. Base your solutions on a ranking of alternative solutions that includes an identification of potential risks and mitigation plans, and a stakeholder analysis that includes mitigation and contingency strategies. You should also incorporate the ethical implications of your solutions into your selection.