Case Exercise I – Build-It Home Improvement Stores, Sweden

Read the case found at the end of Chapter 2 in your textbook and write a two- to three-page paper (excluding title and reference pages), according to APA style guidelines, on the following items.

1. Develop service concepts that Bert Nystrom should deliver in Build-it stores.
2. Describe the operational challenges he faces in delivering these services.

Use at least two scholarly sources, in addition to the textbook, to support your points.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment