This paperwork of BSA 502 Week 1 Discussion Question consists of:

DQ1: Based on Graham’s (2008) article, choose one of the “thought lines,” and explain why you think it’s important when planning a marketing strategy. Also visit YouTube.com™. Discuss one of the marketing videos you see while on this site.

DQ2: Based on Gordon’s (2008) article, what are some new twists on old marketing favorites? What is different about the new approach?

DQ3: What common marketing techniques have companies used to develop successful marketing campaigns? How have information systems supported the marketing campaign?

DQ4: In today’s customer relationship marketing era, how do companies use information systems to support sales?