Continuing to build RX company’s marketing plan, this assignment focuses on branding, pricing, and distribution of your product and service.
Write a three to four (3-4) page paper in which you:

Create the domestic and global product branding strategy.
Determine and detail the optimum pricing strategy.
Examine how your pricing strategy supports your branding strategy.
Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
Discuss whether a push or pull strategy will be used, justify your rationale.
Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company
Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Develop branding strategies for existing and new products.
Develop pricing strategies and distribution channels for products.
Use technology and information resources to research issues in marketing management.
Write clearly and concisely about marketing management using proper writing mechanics

oints: 200

Assignment 3: Branding, Pricing, and Distribution

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Createthe domestic and global product branding strategy.

Weight: 15%

Did not submit or incompletely created the domestic and global product branding strategy.

Partially created the domestic and global product branding strategy.

Satisfactorily created the domestic and global product branding strategy.

Thoroughly created the domestic and global product branding strategy.

2. Determine and detail the optimum pricing strategy.
Weight: 15%

Did not submit or incompletely determined and detailed the optimum pricing strategy.

Partially determined and detailed the optimum pricing strategy.

Satisfactorily determined and detailed the optimum pricing strategy.

Thoroughly determined and detailed the optimum pricing strategy.

3. Examine how your pricing strategy supports your branding strategy.

Weight: 15%

Did not submit or incompletely examined how your pricing strategy supported your branding strategy.

Partially examined how your pricing strategy supported your branding strategy.

Satisfactorily examined how your pricing strategy supported your branding strategy.

Thoroughly examined how your pricing strategy supported your branding strategy.

4. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

Weight: 20%

Did not submit or incompletely prepared a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

Partially prepared a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).

Satisfactorily prepared a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include anye-Commerce as well).

Thoroughly prepared a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include anye-Commerce as well).

5. Discuss whether a push or pull strategy will be used. Justify your rationale.

Weight: 10%

Did not submit or incompletely discussed whether a push or pull strategy will be used; did not submit or incompletely justified your rationale.

Partially discussed whether a push or pull strategy would be used and partially justified your rationale.

Satisfactorily discussed whether a push or pull strategy would be used and satisfactorily justified your rationale.

Thoroughly discussed whether a push or pull strategy would be used and thoroughly justified your rationale.

6. Discuss how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company.

Weight: 10%

Did not submit or incompletely discussed how the distribution strategy fits the product / service, target market, and overall marketing strategy for the company.

Partially discussed how the distribution strategy fit the product / service, target market, and overall marketing strategy for the company.

Satisfactorily discussed how the distribution strategy fit the product / service, target market, and overall marketing strategy for the company.

Thoroughly discussed how the distribution strategy fit the product / service, target market, and overall marketing strategy for the company.

7. 2 references
Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

8. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present