ASSIGNMENT 2, INDIVIDUAL BRAND STRATEGY REPORT weighting, 50% 3,000 words

Students will be required to demonstrate an understanding of fashion/retail branding and current branding strategies. Due week 19, where week 1 is the first teaching week of the academic year or spring semester teaching week 4. You may choose a Fashion B2B, B2C or Fashion retailer of your choice. (This can include a clothing brand or retailer, a footwear brand or retailer or an accessories brand or retailer. However you may not use any brands which have been covered in the seminars). You are required, with supporting academic theory and research to analyse and critically assess the branding and branding strategies of the company in the last year. It is essential to analyse their current branding strategies in the light of implications for the brand and how the target market may be influenced & engaged in the brand.

Length: 3,000 words .There is a +/- 10% word count limit. Tables, charts and bullet pointed lists are allowed in the document and are exempt from word count as long as they are succinct.