Brand Management
Assignment title: Individual assignment

Assignment overview:
The assignment is to use the box model to:
1. assess the current position of a chosen brand. Box model brand assessment (existing brand) – Choose either: Porsche, Audi, or Tiffany (Jewelry)
2 make recommendations to improve brand performance. Box model application (recommendation)

Overall aim:
To demonstrate knowledge of the theory and application of the box model.

Learning outcomes (from the CRS):
While all learning outcomes are relevant, emphasis should be placed upon 4 & 6

1. Identify the nature of the brand and its composite elements
2. Analyze the socio-cultural meaning of brands
3. Assess the value of a brand’s positioning and equity
4. Set strategic directions for enhancing and sustaining brand equity
5. Align organizational processes to enable the brand promise to be delivered
6. Design effective brand marketing and communication campaigns

Organization & methodology:
Here it should describe in detail the format of the assignment, its structure and content. It is best set out in such a way that it is linked with the tasks set out in the Graduate Skills & Grade Weighting section.

Word count:
Not counting the completed box models, guideline 3000 words as an executive summary explaining in details of the Box Model for brand assessment and Box Model application for recommendation going according to the Learning Outcome 1-6

Resources available:
The box model powerpoint presentation and template is attached in the e-mail.

Research paper for students that couldn’t take the midterm

The students will write a research paper based on the following topic: “Impact of captive brands in Brand Management”.

Outline:

Introduction
Analysis
Conclusion
References (10 Minimum)
Standard format: Minimum 10 pages, Times New Roman, 12, 2-line spacing, APA.