Look into what the brand ( New Look ) is. A slide on who they are what they do and their mission.
Then one thing why they’re failing which is brand identity, so look into New Look to explain why they haven’t got a brand identity.
Look at lack of emotional connection look into what the brand ( New Look ) is. A slide on who they are what they do and their mission. Then one thing why they’re failing which is brand identity, so look into New Look to explain why they haven’t got a brand identity.  Look at lack of emotional connection Have to refer to really good sources like Mintel Need citing and references. Accreditedcites only e.g. BBC, independent ft
Have to refer to really good sources like Mintel
Need citing and references. Accredited citation only e.g. BBC, Independent ft