BCOM 230 Week 4 Individual ?Assignment: Influencing Group Communication Consider the company where you work or a company with which you are familiar.

?Reflect on your professional experiences or probable professional experiences within ?this company. Think about how these experiences relate to the 5 bases of authority, ?which are coercive authority, reward authority, legitimate authority, expert authority, ?and referent authority. ?

Write a 700- to 1,050-word paper describing the five bases of power. Indicate which ?power bases are formal and which are personal. How might each of these power ?bases affect communication in your selected group or organization? Format your paper consistent with APA standards.?