Assignment Brief
Clear statement of the work that students are expected to undertake:

This coursework will assess the various topics taught in the first five weeks of this module. It has been designed to provide students with an opportunity to develop their ability to critical evaluate the property markets, cycles and consider various statistics.

Produce a written report which compares and contrasts the indicators/trends of the city centre office market in two cities of your choice.

You should also include a reasoned opinion of likely market trends within your chosen sector over the next 12 months.

Additional Instructions to students:

Your report should contain a review of the relevant literature on your chosen city centres by referring to theory in published literature and current issues in professional reports.

You should obtain relevant data from appropriate sources which can be used to show important trends. You may use tables and graphs to illustrate figures and statistics rather than text.

The literature and data should be analysed critically and your argument should have a clear logical structure. You need to interpret the data comparing and contrasting the two cities and drawing your own conclusions.

Finally summarise the report and provide reasoned predictions for the next 12 months based on your findings.

Further Information
Learning Outcomes assessed

• Examine the characteristics of the property market
• Consider economies of scale
• Examine the impact of supply and demand on the property market
• Analyse market structure, growth and functioning of towns and cities
Assessment Criteria/Mark Scheme:

Review of literature and secondary data 30%
Interpretation and critical analysis of data 40%
Conclusion 20%
Presentation 10%

ASSIGNMENT BRIEF – Things not included within word limit areas such as Title page, Table of contents, Appendices with explanations and references. (Most of these are free features except the appendices)
The details of this are also included in the module handbook, but essentially you have to complete a 2,000 word assignment and submit it by 3pm on Wednesday 9 December.
You must choose an organisation, product, service or brand you are interested in.
Carefully examine and analyse the marketing and other communications of that organisation, product, service or brand. Pay attention to the creativity of the communication and, as appropriate, suggest ways this could be enhanced. You should look at all the aspects of the sensory experience, verbal, visual, audio, tactile and smell.
Any visuals, storyboards, examples of ads etc., should be included in the appendices. There is no limit to what you can include in the appendices, as these do not form part of your word count, but you are encouraged to include relevant photos in the body of your text, as these do not get included in word count.
SYLLABUS –
Outline Syllabus:

Brief history of creativity in marketing – visual and verbal, through post-modernism to new technology.
Consumers as targets – awareness/culture.
Acceptable practice, regulations, social morals and ethics.
Techniques of persuasion – verbal and visual.
Brand and brand image.
Creative innovation strategy.
New media.

ASSIGNMENT BRIEF – Things not included within word limit areas such as Title page, Table of contents, Appendices with explanations and references. (Most of these are free features except the appendices)
The details of this are also included in the module handbook, but essentially you have to complete a 2,000 word assignment and submit it by 3pm on Wednesday 9 December.
You must choose an organisation, product, service or brand you are interested in.
Carefully examine and analyse the marketing and other communications of that organisation, product, service or brand. Pay attention to the creativity of the communication and, as appropriate, suggest ways this could be enhanced. You should look at all the aspects of the sensory experience, verbal, visual, audio, tactile and smell.
Any visuals, storyboards, examples of ads etc., should be included in the appendices. There is no limit to what you can include in the appendices, as these do not form part of your word count, but you are encouraged to include relevant photos in the body of your text, as these do not get included in word count.
SYLLABUS –
Outline Syllabus:

Brief history of creativity in marketing – visual and verbal, through post-modernism to new technology.
Consumers as targets – awareness/culture.
Acceptable practice, regulations, social morals and ethics.
Techniques of persuasion – verbal and visual.
Brand and brand image.
Creative innovation strategy.
New media.