Assignment Guidelines
¥ Chose one of the print ads listed below. Chose one that interests you and that you think you have something meaningful to say about.

¥ Prepare a brief outline of your essay and draft a thesis statement. Come and see me during my office hours to discuss which ad you have chosen, which aspects you are focusing on in your analysis, and how you plan to analyze the ad.

¥ Format your essay in the following way: double spaced, Times New Roman, Font 12. Have a separate cover page that includes your full name, ID, date of submission and the full course name and number. Also include the title of your essay.

¥ In the introduction describe your research question/problem and frame your analysis that will follow. Provide a concise thesis statement – what are you focusing on and what is your main argument?

¥ You may also briefly provide relevant information regarding the ad. This may include a brief description of the ad and the product that is being sold, the target market, when it was made and some further relevant background information if (e.g. who made it, brand information, social and cultural context).

¥ In the main body briefly and concisely describe relevant signs of the advertisement on a denotative level. Explain what and who is pictured in the advertisement and how the ad is arranged.

¥ Analyze the ad in detail with regards to your focus, using some of the critical concepts we have discussed. Break your analysis down into paragraphs.

¥ Address questions of audiences and culture, such as who may be the target audience, what impact may the ad have had and how? How did the ad relate to and seek to influence potential consumers, society and culture?

¥ Briefly summarize your main findings at the end and point out the relevance of these.