ABSTARCT
The success of a company relies greatly upon proper marketing. A company must have a proper mix of all the elements and marketing efforts in order to produce desirable sales results. This mix will include the variables and tools a company will use to satisfy the business objective and the needs of their potential customers. This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. Determining the product or service and who it will be produced for is the first step in marketing. With the current trend towards the preservation of the environment and its natural resources, automobile manufacturers are developing products geared towards consumers with these concerns. Marketers for the product line have chosen to use a campaign to boost the brand name including; television spots, print advertisements and sponsorship of popular social activities.
The point of sale is normally where the basis of many word of mouth comments develops. The location where the transaction occurs can sometimes cause a consumer to make decisions on the company as a whole. If the business is located in an undesirable area or one that lacks convenient parking it may deter potential customers from patronizing it. Also, with many transactions occurring on-line versus in-person; web design and the maneuverability within a site can be a factor on whether a customer chooses to do business with a company.
In conclusion, this paper has shown the importance and effectiveness a proper marketing mix has on a company. Putting the Four P’s; product, price, place and promotion to good use can lead a company to knock-out competition and maintain steady profits. T