Assignment 2. Distribution Channels

To understand marketing, a good first step is to master your insight into the Four

Ps of marketing: Product, Pricing, Promotion, and Place (i.e., distribution).

Everyone knows the importance of having a well defined product, appropriate

pricing, and a good sales campaign. Perhaps the least appreciated of the Four

Ps is place. Because it addresses the issue of distribution channels, you might

even wonder why it is considered a marketing issue rather than an operations

issue.

As a thought exercise, provide a compelling argument that holds that place is the

most important of the Four Ps. Be thorough in your discussion. Illustrate it with

examples from a variety of businesses and scenarios. By the end of your

discussion, you should be able to convince readers that place is indeed super

important in marketing.

Target length of the assignment: 2 pages