REQUIRED THIS THREE QUESTION:

1. Many forms of online communication, such as e-mails, tweets, and the content of Web pages, requires short-form, concise writing. In two or three paragraphs, discuss how storytelling might motivate short-form writing that can convey elements of a company’s or a product’s brand image online.
2. Choose a product with which you are familiar and, in about 200 words, outline the elements (such as branding, product characteristics, product use benefits, comparison to competing products) you would include in a story about the product and recommend online communication media (Web page, e-mail, social networking, and so on) that you could use to expose potential customers to the story.
3. Storytelling is an important part of many online gaming environments. In about 100 words, compare the role storytelling plays in online games to the role it could play in product marketing and promotion.