Assessment #2 –
The purpose of this assignment is for students to integrate the knowledge gained from this course. Students are required to describe marketing activities to support the development of a new experience-based product for a tourism or hospitality organisation. Please note: Students must use only secondary data and must not approach the organisation unless the course coordinator gives prior approval.
This assessment consists of two components: group presentation and individual report.

You are required to do a classroom presentation on a group basis. The presentation should be based on a specific tourism product development plan that group members have agreed upon. The group presentation accounts for 5% of the total assessment of the course. Students are advised to form groups within the same tutorial class as soon as they start the tutorial class. Detailed instructions and presentation guidelines will be given in tutorial classes.

You are also required to submit an individual written report on an experience-based tourism product you choose to develop. The product in your individual written report should be different from that in your group presentation. The report accounts for 30% of the total assessment of the course.

The body of the report should include the following:
•    a description of the proposed experience-based product and the theme of the experience it intends to deliver;
•    an explanation of the new product decision making process and how it was applied;
•    a description of the target market or markets;
•    the desired positioning strategy for the new product including consideration of pricing and competition; and
•    how the new product will be communicated and promoted to the desired target markets.
There is much scope for the choice of organisation. For example, you may choose to design a new product for an event, a hotel, a travel agency, a government agency involved in tourism, a tourism attraction, or a catering organisation to name just a few.

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Assessment
100% Coursework

Title: A Critical Analysis of the Zara Supply Chain

• Tasks: there are A ,B,C,D and abstract
(a) Critically evaluate the supply chain management literature making sure to cover the issues of agility, responsiveness versus efficiency, newsvendor losses, postponement, the lean enterprise and process innovation.1100 words
(20%)
(b) What is the best way to grow the Zara supply chain? How, specifically, do you view the prospects in the Italian market? And more broadly, what do you think about the strategy of focusing on Europe versus making a commitment to a second region? Your answer should consider strategic supply chain considerations in addition to the market analysis. 1100-1180 words

(20%)

(c) Critically evaluate what aspects of the Zara supply chain are representative of a “lean enterprise”. In addition, discuss how postponement is utilised constructively in Zara’s supply chain.1100-1180 word

(20%)
(d) Discuss your collective findings to provide a critical analysis of the Zara supply chain.2300-2360 words
(40%)

Total (100%)

• Your abstract should not exceed 100 words.
The coursework has been designed as a group exercise for a maximum group size of three students. The assignment will have individual and group responsibilities. Tasks (a), (b) and (c) MUST be answered individually and will be worth 60% of the assignment marks for the student. Task (d) MUST be answered collectively and submitted as the work of all the students in the group; this will be worth the remaining 40% of the assignment marks.

• The required word count for the assignment is 6,000 words. Papers exceeding this limit by more than 10% will be penalised.
• Your abstract should not exceed 100 words.
• Please submit your paper via Turnitin.
READING LIST

Required Text Book
Bozarth, C. C. and Handfield, R. B. (2015) “Operations and Supply Chain Management”, Fourth Edition, Pearson International Edition, Upper Saddle River, NJ

Recommended Reading

Slack, N., Brandon-Jones, A., Johnston, R. and Betts, A. (2015) “Operations and Process Management”, Fourth Edition, Pearson Education Limited, Harlow, U.K
Johnston, R., Clark, G. and Shulver, M. (2012) “Service Operations Management”, Fourth Edition, Pearson Education Limited, Harlow, U.K
Hill, A. and Hill, T. (2011) “Essential Operations Management”, Palgrave Macmillan, Basingstoke, Hampshire, UK
Goldratt, E. M. and Cox, J. (2004) “The Goal, a process of ongoing improvement”, Gower, Aldershot
Womack, J. P., Jones, D. T. and Roos, D. (2007) “The Machine That Changed the World”, Simon & Schuster Ltd
Womack, J. P. and Jones, D. T. (2003) “Lean Thinking: Banish Waste and Create Wealth in Your Cooperation”, Simon & Schuster Ltd

Recommended Academic Journal Papers

Hayes, R.H. & Pisano, G. (1994) “Beyond World Class: The New Manufacturing Strategy”, Harvard Business Review, 72(1): 77-86.
Hamel, G. & Prahalad, C.K (1993) “The Core Competence of the Corporation”, Harvard Business Review, March-April
Hayes, R.H. & Wheelwright, S.C. (1985) “Competing through manufacturing”, Harvard Business Review, 63(1): 99-109.
Stalk, G. Jr. & Webber, A. M. (1993). “Japan’s Dark Side of Time”. Harvard Business Review, July-August
Berman, B. (2002) ‘Should your firm adopt a mass customisation strategy?’, Business Horizons, July-August, pp 51-60.
Hammer, M. & Stanton, S. (1999) “How Process Enterprises Really Work”, Harvard Business Review, November-December
Hammer, M. (1990) “Reengineering Work: Don’t Automate, Obliterate”, Harvard Business Review, July-August
Lovelock, CH and Young, RF (1979) “Look to consumers to increase productivity”, Harvard Business Review, May-June

Ghobadian, A. & Speller, S. & Jones, M. (1994), ‘Service Quality: Concepts and Models’. International Journal of Quality & Reliability Management, 11(9), 43-66
Hostage, G.M. (1975) “Quality control in a service business”, Harvard Business Review, July-August, 98-10
Chesbrough, H. W. & Teece, D. J. (1996) “When is Virtual Virtuous?”, Harvard Business Review, January-February

Useful Journal Resources

Practitioner-oriented journals:
• Harvard Business Review
• Academy of Management Executive
• Sloan Management Review
• Long Range Planning

Research-oriented journals:
• Journal of Operations Management
• International Journal of Operations and Production Management.
• Supply Chain Management: An International Journal
• Academy of Management Review
• Journal of Total Quality Management

SUMMARY DESCRIPTION

Organisations must carefully manage their operations and supply chains in order to survive and prosper. This module seeks to develop a number of frameworks / techniques for assessing and improving operations and supply chain processes.

Assessment
100% Coursework

Title: A Critical Analysis of the Zara Supply Chain

• Tasks: there are A ,B,C,D and abstract
(a) Critically evaluate the supply chain management literature making sure to cover the issues of agility, responsiveness versus efficiency, newsvendor losses, postponement, the lean enterprise and process innovation.1100 words
(20%)
(b) What is the best way to grow the Zara supply chain? How, specifically, do you view the prospects in the Italian market? And more broadly, what do you think about the strategy of focusing on Europe versus making a commitment to a second region? Your answer should consider strategic supply chain considerations in addition to the market analysis. 1100-1180 words

(20%)

(c) Critically evaluate what aspects of the Zara supply chain are representative of a “lean enterprise”. In addition, discuss how postponement is utilised constructively in Zara’s supply chain.1100-1180 word

(20%)
(d) Discuss your collective findings to provide a critical analysis of the Zara supply chain.2300-2360 words
(40%)

Total (100%)

• Your abstract should not exceed 100 words.
The coursework has been designed as a group exercise for a maximum group size of three students. The assignment will have individual and group responsibilities. Tasks (a), (b) and (c) MUST be answered individually and will be worth 60% of the assignment marks for the student. Task (d) MUST be answered collectively and submitted as the work of all the students in the group; this will be worth the remaining 40% of the assignment marks.

• The required word count for the assignment is 6,000 words. Papers exceeding this limit by more than 10% will be penalised.
• Your abstract should not exceed 100 words.
• Please submit your paper via Turnitin.
READING LIST

Required Text Book
Bozarth, C. C. and Handfield, R. B. (2015) “Operations and Supply Chain Management”, Fourth Edition, Pearson International Edition, Upper Saddle River, NJ

Recommended Reading

Slack, N., Brandon-Jones, A., Johnston, R. and Betts, A. (2015) “Operations and Process Management”, Fourth Edition, Pearson Education Limited, Harlow, U.K
Johnston, R., Clark, G. and Shulver, M. (2012) “Service Operations Management”, Fourth Edition, Pearson Education Limited, Harlow, U.K
Hill, A. and Hill, T. (2011) “Essential Operations Management”, Palgrave Macmillan, Basingstoke, Hampshire, UK
Goldratt, E. M. and Cox, J. (2004) “The Goal, a process of ongoing improvement”, Gower, Aldershot
Womack, J. P., Jones, D. T. and Roos, D. (2007) “The Machine That Changed the World”, Simon & Schuster Ltd
Womack, J. P. and Jones, D. T. (2003) “Lean Thinking: Banish Waste and Create Wealth in Your Cooperation”, Simon & Schuster Ltd

Recommended Academic Journal Papers

Hayes, R.H. & Pisano, G. (1994) “Beyond World Class: The New Manufacturing Strategy”, Harvard Business Review, 72(1): 77-86.
Hamel, G. & Prahalad, C.K (1993) “The Core Competence of the Corporation”, Harvard Business Review, March-April
Hayes, R.H. & Wheelwright, S.C. (1985) “Competing through manufacturing”, Harvard Business Review, 63(1): 99-109.
Stalk, G. Jr. & Webber, A. M. (1993). “Japan’s Dark Side of Time”. Harvard Business Review, July-August
Berman, B. (2002) ‘Should your firm adopt a mass customisation strategy?’, Business Horizons, July-August, pp 51-60.
Hammer, M. & Stanton, S. (1999) “How Process Enterprises Really Work”, Harvard Business Review, November-December
Hammer, M. (1990) “Reengineering Work: Don’t Automate, Obliterate”, Harvard Business Review, July-August
Lovelock, CH and Young, RF (1979) “Look to consumers to increase productivity”, Harvard Business Review, May-June

Ghobadian, A. & Speller, S. & Jones, M. (1994), ‘Service Quality: Concepts and Models’. International Journal of Quality & Reliability Management, 11(9), 43-66
Hostage, G.M. (1975) “Quality control in a service business”, Harvard Business Review, July-August, 98-10
Chesbrough, H. W. & Teece, D. J. (1996) “When is Virtual Virtuous?”, Harvard Business Review, January-February

Useful Journal Resources

Practitioner-oriented journals:
• Harvard Business Review
• Academy of Management Executive
• Sloan Management Review
• Long Range Planning

Research-oriented journals:
• Journal of Operations Management
• International Journal of Operations and Production Management.
• Supply Chain Management: An International Journal
• Academy of Management Review
• Journal of Total Quality Management

SUMMARY DESCRIPTION

Organisations must carefully manage their operations and supply chains in order to survive and prosper. This module seeks to develop a number of frameworks / techniques for assessing and improving operations and supply chain processes.