RES 351

Week 4

DQ 3

As part of its bankruptcy restructuring, General Motors (GM) launched a new ad campaign on June 3, 2009, that that was meant to feature a streamlined GM: fewer brandsincluding the Cadillacâ„¢, Buickâ„¢, Chevroletâ„¢, and GMCâ„¢ brandsand fewer models within each brand. What research would you have done to determine which vehicles models GM should retain and which it should drop? What would you have measured and with what type of measurement scale?