Applied Managerial Marketing: Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. IP 4: Pricing and Distribution (12/16) 150 points!!!

I. Assignment Specific Grading:
Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers.

“Perhaps you can come up with 2 different strategies that should be considered and we can narrow it down from there.”

Along with the pricing, we have to consider a distribution plan to make the product available to the target customers. The distribution plan may be different based on which pricing strategy we select.”

“Could you prepare a memo that analyzes the 2 pricing strategies and also provides your recommended pricing strategy ANDthe distribution strategy?”

**Of course all of this should be directly focused on and very specific to your exact target market!!!!

**You MUST select an actual pricing plan and an actual distribution plan.

**These both must be completely aligned to your target markets wants, needs, behaviors… and you must convince me why… And of course aligned with your marketing mix and branding strategy.

II. General Grading:
-Appropriate/strong/descriptive/focused introduction and conclusion focusing on your business goals, target segment, and integrated marketing strategy to penetrate the exact/specific segment you selected to achieve your business goals.

III. -Marketing concept integration and relevant use in each major section!!! (See live chat 1, announcements, task list, instructor files, emails… for detail on this) Each Assignment should have its own section header, and each section must contain at least 1 instance of cited marketing content. For PowerPoints each section should have at least one slide devoted to it with the title serving as the section header.

IV. -At least two scholarly references used and in-text citations used appropriately (FYI these are mandatory for paper to be accepted)

Please USE THE S.M.A.R.T CRITERIA FOR GOAL SETTING AND MUST MAP DIRECTLY TO THE SCENARIO.Now that the product and promotional decisions have been made for the new product, Michelle is concerned about the pricing of the new product and the distribution channels that will be used to make the product available to customers.

“We’ve discussed a lot of things during the last few weeks, but I think we need to decide on a pricing strategy for the new product,” Michelle says. “Perhaps you can come up with 2 different strategies that should be considered and we can narrow it down from there.”
“That’s a good way to approach it,” you respond. “There are so many options that narrowing it down will help us focus and make a decision. Along with the pricing, we have to consider a distribution plan to make the product available to the target customers. The distribution plan may be different based on which pricing strategy we select.”

“Good idea,” she says. “Could you prepare a memo that analyzes the 2 pricing strategies and also provides your recommended strategy?”

“Yes,” you reply. “I’ll do that and also include the appropriate distribution plan based on my recommended strategy. Can I get this to you on Monday?”

“Monday will work,” says Michelle. “I look forward to reading it then. Let me know if you have any questions or need to discuss any of your ideas.”
Below are two interesting articles discussing traditional vs digital marketing.