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Researched Argument EssayDescription and GuidelinesOverview and ObjectivesFor this essay, you will write a researched argument that takes a position on a controversial topic that you or the instructor has chosen.  An argument, in an academic sense, means taking a stand on an issue and offering reasons and evidence in support of your viewpoint (in a context of acknowledging and addressing the value of opposing views.)Writing an effective argumentative essay will involved everything you have learned in the first half of this class: invention, planning, research, drafting, editing, revision, and proofreading.AssignmentThis essay should be 4-5 text pages in length (about 1200 words not including heading/name or works cited page) and a Works Cited page; it should take a position on an arguable issue. Arguable in terms of this assignment means the issue can be supported factually and rationally with research and analysis.Your introduction should get the readers attention by identifying the issue that the essay will address and providing any essential background information.  Your introduction should include your claim/thesis statement. Your thesis statement should be clear, specific and focused. In your research, you will need to find articles (both scholarly and mainstream press) that support or argue for or against your viewpoint and build a framework in your essay that not only supports your view but also examines the counter arguments.You will need to back up each claim you make within the argument. Your aim is to persuade your audience, thus you must use credible sources to back up everything you say. You will use summary, direct quotes, and paraphrases. You will cite all your sources correctly in the text as well as prepare a Works Cited page using MLA formatting. ResearchYou should approach the research and writing process with a clear research question and/or problem-solving goal. You should use no fewer than four (4) sources in your essay (the essay you choose below can be used as one of your sources) and list them on your works cited page. Your sources should be credible and should be scholarly ones from a library data base or from respected news sources. You may not use sources like Wikipedia. You also may consider using one relevant primary source (e.g. interview).

TopicsAfter reading and discussing various articles and essays since the beginning of the semester, you will select one of the articles below and use this article as the framework for this research paper. As you read the articles/essays, consider anything that resonates with you or that seems contradictory, surprising, or fascinating. You will argue some point that is made in one  of the articles. You should use this essay/article as one of your sources. The titles of the essays/articles are listed below and are posted on Canvas in files.
Reality TV: A Dearth of  Talent and the Death of Morality  Hitting Children Not the Right Way to Discipline  The End of Courtship by Alex Williams  The Flight from Conversation by Sherry Turkle  Working at McDonalds by Amitai Etzioni

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Coursework 3: Business Plan-2,500 words

The coursework 2 that’s based off the business plan is added below.

Basically, I wrote the scrapbook a while back but didn’t have any time to write the business plan that would be based on the scrapbook.

You can use the information from the scrapbook to formulate a cohesive and concise business plan.

(50% of module mark)
To research and convey your business model and idea using a report; your work must convince potential investors. You need to write an individual/paired business plan that contains your business model.  Please feel free to use material from CW1 and CW2.  There is no set format for this but it would normally include:
    Clear objectives, strategy, action programmes and financial projections (CASH FLOW for one year and a clearly worked out break-even calculation and main capital purchases (if applicable) and also clearly identifying sources of finance).
    Clearly describe the product/service and its unique selling proposition (USP)
    A business model canvas
    Justify its uniqueness using a suitable analysis of relevant competition
    A determination of market attractiveness e.g. market size and potential growth through identification of potential customers, market trends
    Your business strategy with a clear route to commercialisation e.g. technical development, licensing of intellectual property and marketing 
    An identification of potential risks and how they will be managed
    A justification of expenditure for equipment and running costs
    A description of key operational requirements e.g. premises, IT and management systems, quality requirements
    A demonstration of the credibility of the management team
    Details of financial rewards and loan requirements from potential investors
    Indicative word count: 2,500 words +/- 5% (does not include appendices).
    The style of the report should make it accessible to business people rather than ‘essay’ style

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