1.    Some marketing researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research.  Others contend that the only legitimate and defensible form of marketing research uses quantitative measures.  Take a position: is the best marketing research quantitative or qualitative?  Support your perspective with evidence from a specific organization of your choosing.  (NOTE:  REMEMBER THAT THE WORD COUNT LIMIT FOR ALL POSTINGS IS 150.)
2.    Is there a particular brand (product/store/website) to which you are loyal?  If so, explain why.  If not, explain what it would take for you to become loyal to a specific brand. (NOTE:  REMEMBER THAT THE WORD COUNT LIMIT FOR ALL POSTINGS IS 150.)