This piece of assessment task requires you to answer the questions of the following cases.

Chapter 1: “GOOGLE” (pp. 36-37)
Chapter 3: “MICROSOFT” (pp.118-119)
Chapter 4 : “IDEO” (pp. 148-149)
Chapter 8 : “FULLA DOLLS” (pp. 294-295)
Chapter 12 : “JIM THOMPSON THAI SILK COMPANY” (pp. 446-447)

Each question should be answered in 200 words

Structured discussion of ten (10) questions: read the cases carefully and answer the questions. each case has 2 questions with it in pdf file uploaded.
Include relevant theories and concepts of the corresponding chapters and published research articles with citations in each of the answers. At least one citation of a recently published journal article and a book chapter for each of the answers will be counted as a minimum.