Analyse the internal environment of Procter & Gamble UK & Ireland and measure the level of congruence/harmony it displays with the external environment – ie the global knowledge economy.

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Please, read these points carefully and accurately before start working on this academic report.

• First of all, this assignment is 3850 words report (at least) + 275 words (at least) Executive Summary. The total will be 4125 words.

• This assignment for postgraduate level (MSc Business and Management).

• The writer should understand the writing style and requirements in the UK universities.

• The writer should use at least 20 relevant references, please benefit from all uploaded files, articles and documents (about 32 documents).

• The writer should follow the Assessment Criteria for report accurately.

? The writer should add at least 5 appendices to support the report.

? The report title is: Analyse the internal environment of Procter & Gamble UK & Ireland and measure the level of congruence/harmony it displays with the external environment – ie the global knowledge economy.

? The task description: This assignment is based on the company (Procter & Gamble) http://www.pg.com/en_UK/ . To complete this task successfully you will need to:

? Consider structure, culture, and leadership in relation to whether they are likely to enable the long-term survival of the organization. In other words are the practices likely to deliver sustainable performance. Since we are operating in a global knowledge economy, the context in which the organization is operating must be taken into consideration. So, evaluation must assess whether current practices enable the organization to respond effectively to the factors driving a knowledge economy – capacity for learning, innovation, speedy decision-making, responsiveness to customers/ employees etc. Is it in a fit state to maximise opportunities for innovation and therefore enhance competitiveness.

? As a minimum you should access Procter & Gambles’ corporate web site: www.pg.com where a range of material can be found about their principles and values, their approach to leadership and its development as well as information about their corporate and global organizational structure and approach to sustainability.

? You must be selective in the use of the material – remember you need to create a critical discussion and should avoid being overly descriptive. Therefore, identify practice which illustrates a key point and evaluate whether the practice is useful, enhances the capability of the organization enabling it to prosper or perhaps falls short or is likely to create problems or issues for the organization either in the short or long term. Remember no organization is perfect. You must weave an argument utilising both practice and academic theory so the use of citations is critical. Failure to support your discussion with citations means that the statements are not justified and any conclusions reached are unsubstantiated. This results in a piece of work, which is descriptive rather than evaluative.

Please aware that:

? This is an Organizational Behaviour Assignment so please stay focussed on the subject matter covered in this unit.

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Please see uploaded files for:

1- Assignment details.

2- The assignment Guidance.

3- Unit Handbook.

4- 32 files, articles and documents.