An evaluation of visitor management techniques at the British Museum with recommendations for future visitor management strategies.

Learning Outcomes: Knowledge and Understanding tested in this assignment:
– Visitor Management techniques: hard and soft; demand and supply
– The role of visitor management in determining the success of an attraction: accessibility; visitor needs and requests; special exhibitions for specific target market; repeat visitors; stress free experience; power of interpretation etc.
Learning Outcomes: Skills and Attributes tested in this assignment:
– Evaluate solutions to management problems inherent in a visitor attraction: e.g. for families to arrange a children’s room, for international tourists – guide who can speak their language instead of listening to the audio record and others
– Examine the effectiveness of different visitor management strategies: soft (mapping, static interpretation, signage, guides etc) and hard (face control at the entrance, fencing, closures, access limits etc)
Your report will be submitted to Turnitin (plagiarism software) so please make sure you fully reference all your sources correctly – ask for help is you are unsure and follow HBS style of Harvard referencing.
Detailed Brief for Individual Assessment
The title of the assignment… An evaluation of visitor management techniques at the British Museum with recommendations for future visitor management strategies.
Purpose of the assessment task
To demonstrate your ability to thoroughly apply visitor management theories to practical case studies and evaluate those theories and techniques, as well as to consider what future challenges may be encountered by the British Museum for managing visitors. You may wish to use other attractions for comparison.
Specific Instructions:
Produce a report.
Use section headings and sub-headings including:
1. Title Page
2. Introduction
3. Discussion/Analysis
4. Conclusions
5. Recommendations
6. References
7. Appendices (where necessary)
You do NOT need:
– an abstract or executive summary
– table of contents
– terms of reference
– methodology
You can vary the section headings, (e.g. break sections 3 into more focussed sections) and use relevant sub-headings.
It is essential:
• You MUST use a minimum of 10 references from academic books and journals and will receive a lower mark if you rely on web-based material (this does not include electronic books and journals).
• Make sure you fully reference all of your research material. You will be penalised if you miss references in-text or from the reference list / bibliography.
• You must use Harvard referencing. If you are unsure about this please ask a member of the teaching team or seek help from CASE
Tips:
• Use your initiative when researching. Do not simply repeat case material and theories that you have been introduced to in class – extra marks will be gained by finding additional theories and cases.
• Use other case studies to illustrate good practice that could be applied to your case study.