Writea 1,050- to 1,400-word strategic objectives summary.Include your balanced scorecard and its impact on all stakeholders, and the communication plan.
Identifykey trends, assumptions, and risks in the context of your final business model.
Developthe strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis.
Considerthe following fourquadrants of the balanced scorecardwhen developing your strategic objectives:
Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as:Market shareRevenues and costsProfitabilityCompetitive positionCustomer Value Perspective, which includes strategic objectives in areas such as:Customer retention or turnoverCustomer satisfactionCustomer valueProcess or Internal Operations Perspective, which includes strategic objectives in areas such as:Measure of process performanceProductivity or productivity improvementOperations metricsImpact of change on the organizationLearning and Growth (Employee)Perspective, which includes strategic objectives in areas such as:Employee satisfactionEmployee turnover or retentionLevel of organizational capabilityNature of organizational culture or climateTechnological innovationEvaluatepotential alternatives to the issues and/or opportunities identified in the SWOT Analysis paper and table you completed in Week 3.
Createat least three strategic objectives for each of the four balanced scorecard areas. Baseyour solutions on a ranking of alternative solutions that includes the following:
Identify potential risks and mitigation plansAnalyze a stakeholder and include mitigation and contingency strategies.Incorporate ethical implicationsDevelopametric and target for eachstrategic objective using a balanced scorecard format.
Example: a strategic objective in the shareholder or financial perspective is to increase market share. A metric to actually measure this strategic objective ofmarket share increase is, “The percentage of increase in market share.”The target is the specific number to be achieved in a particular time period. The target for the metric of “Increase market share” could be “Increase market share by 2% for each of the next 3 years” of an increase of 2% per year for 3 years.)Outlinea brief communication plan discussing how you will communicate the company’s strategic objectives that includes the following:
Define the purpose.Define the audience.Identify the channel(s) of communication and why you selected that channel.Formatpaper consistent with APA guidelines.
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