Using the Resort: http://www.thegrandcollection.com/en/at-your-service Conduct a marketing analysis, then make recommendations for changes to their marketing in the final section of the paper.

Paper should have a minimum of 6 references and a minimum of 2000 words.

These are the areas you should focus on:

Importance of tourism in the area

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Nature of the business
Current situation
Marketing strategies
Target markets
Market segments
Goals, missions and objectives of the resort
Marketing Mix (four P’s)
Public Relations & sales promotions
7 C’s of effective web site design

Your paper should consist of at least the following six sections:

1. Introduction
2. Nature of Business
3. SWOT Analysis
4. Types of marketing
5. Recommendations
6. References

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