Secondary Research (10 Pages.. Academic journals,reports from industry, related to research problem) For example: you can use reports+journals from the hospital industry, pricing strategies and targeting.. etc. ISSUES RELATED TO: pricing schemes in the medical industry. High prices in the medical industry to insure higher quality of service (safe procedures, clean facilities etc)

-http://www.saudiophthaljournal.com/
-http://www.eyeworld.org/article.php?sid=909&strict=&morphologic=&query=
-http://www.ajo.com/
-http://www.pharmaphorum.com/articles/the-us-healthcare-market-product-pricing-strategy-and-the-value-proposition
-http://www.consumerreports.org/cro/magazine/2014/11/it-is-time-to-get-mad-about-the-outrageous-cost-of-health-care/index.htm