Advertising Tools in IMC PlansWrite a 1,200- to 1,450-word paper using The Company Amazon Identify three advertising tools that the company uses. Examine each tool and the target market it tries to reach with the tools. Evaluate the effectiveness of each tool and its reach to the intended target market. Suggest changes to each tool to increase its effectiveness. Assess one additional advertising tool the company could implement to reach its target market and why you think this would be a good addition to the advertising mix.