Advertising Critique

March 31st, 2016

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Advertising Critique

Order Description
Number of sources/references 4 or more
Unit name: Marketing Communication
Advertising Critique
Presentation and Summary report
Topic: A bad ad using new media
A BAD advertisement guided by the theme allocated to you today
• Introduce the background of this advertisement (date publish, place, info about company, target audience , main markets …etc
• Analyze why it is bad with application of relevant theory/concept
Presentation (20%)
• 5 minutes MAX
• 4-5 PowerPoint slides MAX
Summary report (10%)
• 2 pages MAX (12 font, 1.5 line spacing) , using single space, Times New Roman and font size 12. This assignment will be assessed on a combined base of presentation (20%) and summary report (10%).
This assignment is based on individual work. It brings real-life experiences to the learning about creative evaluation of advertisements, aiming to develop students’ critical, analytical and integrative thinking. Students are expected to develop logical and convincing arguments in regards to what are specific qualities that make this advertisement a good/bad one. Relevant theories/concepts in Marketing Communications may be applied as appropriate frameworks and perspectives in the discussion. The presentation should be max. 4 minutes long, assisted by Powerpoint slides. Given the time limit, no more than 8 slides are recommended as manageable for the presentation.
This Assessment Task relates to the following Learning Outcomes:
– An understanding of the elements of contemporary marketing communications, including the decisions, the strategies, the tools and the trends
– An ability to effectively communicate each component of the marketing communications campaign in both oral and written forms
Prescribed Textbook is important to help you:
Ang, Lawrence (2014), Principles of Integrated Marketing Communications,
Cambridge University Press