advertisement and marketing

writing about social marketing :

Definition of social marketing (a process that uses marketing principles and techniques to infulence a target audience behaviour that will benefit society as well as the induvidual

the change of behaviour could be behaviour to reject, modify, accept something new and abandon something for example : stop texting while driving

the short definition is changing behaviour for goods, good for the individual and good for the society

so its all about behaviour for social marketer: eat healthy ….etc
social marketing have been applied to improv health so its totally deferent from commercial sector marketing ..references and example

social marketing is a uniqe and its different than education too, education intended to informe people and to build their skills
for social marketing its need to get people to do behaviour

why its harder for social marketing to changing behaviour :
this is because :
its asks people to be un comfortable- risk rejection-reduce pleasure- give up looking good be embarresd-spend more time-more money

please give examples

what are the principles of social marketing for success

please summary them and show how important to applay them with references

the emergence of social marketing ((summary))

social marketing and puplc health

writing about advertising
definitions and examples of some advertising campaigns ((cigarette campaign -Vodka advertisement campaigns

behaviour change and advertising of social issues. This will need to cover whether or not social advertising is effective in changing behaviour and if yes how much and in what circumstances