Advanced Strategic Management

Course Code and Title:  BUS 4573 Advanced Strategic Management
Assessment Weight and Title: Project (20% group and 10% individual)
Submission Deadline:

Name of the Course Teacher:
Name of the Course Moderator:
This Assessment and the related Marking Scheme have been pre-moderated and approved by the Course Team Leader/Academic Coordinator of the Business Department according to the following criteria
•    The learning outcomes are covered as indicated in the assessment strategy.
•    The questions are clearly constructed and at an appropriate academic level.
•    The possible marks for each question are clearly stated.
•    The amount of time for the exam is properly allocated.
•    The level of English language is clear and suitable for the course.
•    The marking scheme is clear and detailed
Student’s Score (%):
Academic Format
Reports/Essays submitted must follow the APA (American Psychological Association) the http://owl.english.purdue.edu/owl/resource/560/01/ . Formatting and language contribute exactly ten percentage points to the overall grade.
Warning to Students!
Students must submit their own works as assignments, and they cannot copy anybody’s ideas into their work as their own. Direct reference must be made for every paragraph, even if it is only a summary of ideas from somewhere else. By not directly referencing (or providing only non-specific references) a Student commits plagiarism, i.e. submitting somebody else’s work as his own, and faces the possibility of immediate dismissal from ADMC and from all other Colleges of HCT according to the Academic Honesty Policy of HCT. All assignments must be submitted via LMS, where they are tested by anti-plagiarism software, Safe Assign.
Declaration of the Student
At the moment of submission you confirm that this assignment is your original work, and you have referenced all sources of information according to APA Format. You also confirm that you had fully understood the tasks and assessment criteria before submitting this assignment.

Assignment Description
In groups of 3 students, please develop strategic audit and recommendations for the assigned case.  Prepare and present your findings on the assigned date.
The following are the requirements for the written project contents:
Introduction:
1.    Introduce your company and its products/services; capture interest.
2.    Establish the time setting of your case and analysis.  Prepare the strategic plan for the three years 2011 – 2013.
Mission / Vision:
1.    Show existing mission and vision statements
2.    Compare your mission and vision to a leading competitors’ statements
3.    Demonstrate your analysis of mission and vision in terms of 9-factor matrix
4.    Comment on improvements, if necessary.
5.    Demonstrate how the “improved” mission would support the strategies your envision for your firm.
Internal Assessment:
1.    Give your financial ratio analysis in a form of a table, prepared for three years (2008, 2009, 2010).  Highlight especially good and bad ratios.  Do not give definitions of the ratios and do not highlight all the ratios, but DO tell me what those numbers mean.
a)    Sales growth rate
b)    Operating income margin
c)    Net income margin
d)    Administration and marketing expenses divided by total sales
e)    Current ratio
f)    Debt-to-Worth ratio
g)    ROA (return on assets)
h)    EPS (earnings-per-share) if available
2.    Show the firm’s organizational chart found or created based on the available information.  Identify the type of chart as well as good and bad aspects.  Do not give people’s names in the chart.
3.    Discuss whether improvements in the chart are necessary and why.
4.    Show a map locating the firm’s operations.  Discuss in light of strategies you envision.
5.    Identify a marketing strategy the firm uses in terms of good and bad points versus the strategies you envision for your firm.
6.    Prepare IFE matrix with up to 15 strengths and weaknesses; comment on the most important factors and discuss the score.
External Assessment:
1.    Identify and discuss 2 major competitors.
2.    Show your CPM.  Include at least 6 factors and 2 competitors.
3.    Prepare EFE matrix with up to 20 of the firm’s opportunities and threats based on the PEST and Porter’s Five Forces factors; comment on the most important factors and discuss the score.
Strategy Formulation
1.    Show and explain your SWOT matrix with strategies
2.    Show and explain your SPACE matrix, discussing the factors and scores and their meaning.
3.    Show your BCG matrix.  Again, discuss the implications of your findings.
4.    Show your Grand Strategy matrix.  Again, focus on implications after giving the quadrant selection.  Do not simply state “market penetration”, elaborate on what it means and what it entails?
5.    Present your Recommendations page.  This is the most important page of your presentation.  Be specific in terms of both strategies.  Divide your strategies into two groups: 1) existing strategies to be continues and 2) new strategies to be started.

GROUP 2: Savola Group – 2010.  P. 168 – 177 Team Saleh Abdulla

Advanced Strategic Management

General notes:
•    Read carefully the case and answer the whole questions below based on the case.
•    You have to answer each question separately from other.
•    I attached some chapters that will help you.
•    You don’t need to copy anything from the internet.
Questions    Pages
Question 1 to Question 5    1 Page
Question 6 to Question 8    1 Page
Question 9 to Question 11    1 Page
Question 12    1 Page
Question 13    1 Page
Total Page    5 pages

1-    From the current mission statement of McDonald’s (You may find it in the internet). You have to rewrite the Mission statement of McDonald’s to include at least 7 factors matrix. The matrix are (Customers, Products or Services, Markets, Technology, Philosophy, Self-Concept, etc)
2-    How the contingency planning may help McDonald’s to achieve their mission and vision?
3-    From the financial Data given in the case, you have to evaluate the McDonald’s financial performance and focus on the positive and negative area. Discuss it.
4-    How the company does has effect on globalization and what type of strategies used to do the globalization?
5-    Identify a marketing strategy the firm uses in terms of good and bad points. Discuss them
6-    You have to do the environmental analyze for McDonald’s based of the following factors (Economic, Competitors, Cultural, Demographic)
7-    Does the McDonald’s used any of these strategies (Adaptation, Aggregation, Arbitrage)? Discuss.
8-    Show and explain the SWOT matrix with strategies for McDonald’s
9-    Show the BCG matrix.  Again, discuss the implications of your findings.
10-    Show the Grand Strategy matrix.  Again, focus on implications after giving the quadrant selection.  Do not simply state “market penetration”, elaborate on what it means and what it entails?
11-    Describe and discuss the McDonald’s strategies into two parts:
–    Existing strategies used and to be continues
–    New strategies to be started.
Note: For Question 13, the attachment PPT Called Ch06 – Owais and Ch06 – Owais. Will help you. But again you have to use the case to get the information

12-    You have to complete the following tables of IFE and EFE of McDonald’s. Discuss each score after completing the table.Must be from the case
Internal Strengths    Weight    Rating    Weighted Score

Internal Weaknesses

Total

ExternalOpportunities    Weight    Rating    Weighted Score

External Threats

Total
13-    Show and explainthe SPACE matrix, discussing the factors and scores and their meaning.Must be from the case
Internal Analysis
Financial Strength (FS)    External Analysis
Environmental Stability(ES)

Financial Strength (FS) average        Environment Stability (ES) average

Internal Analysis
Competitive Advantage (CA)    External Analysis
Industry Strength (IS)

Competitive Advantage (CA) Average        Industry Strength (IS) Average

Awarded
Since 1955, we’ve been proud to serve the world some of its favorite food. And along the way, we’ve
managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to
college credits from Hamburger U and much more. it’s been quite the journey, and we promise this is
just the beginning-we’ve got our hearts set on making more history. During 2014, there were no
material changes to the Company’s corporate structure or in its method of conducting business. in
2014, the Company continued the process it began in 2005 to realign certain subsidiaries to develop
a corporate structure within its geographic segments that better reflects the operation of the
McDonald’s worldwide business. The Company operates and franchises McDonald’s restaurants,
which serve a locally-relevant menu of quality food and drinks sold at various affordable price points
in more than 100 countries. McDonald’s global system is comprised of both Company-owned and
franchised restaurants. McDonald’s franchised restaurants are owned and operated under one of the
following structures – conventional franchise, developmental license or affiliate. The optimal
ownership structure for an individual restaurant, trading area or market (country) is based on a variety
of factors, including the availability of individuals with the entrepreneurial experience and financial
resources, as well as the local legal and regulatory environment in critical areas such as property
ownership and franchising. We continually review, and as appropriate adjust, our mix of Company-
owned and franchised restaurants to help optimize overall performance. The business relationship
between McDonald’s and its independent franchisees is of fundamental importance to overall
performance and to the McDonald’s Brand. This business relationship is supported by an agreement
that requires adherence to standards and policies essential to protecting our brand. The Company
views itself primarily as a franchisor, with the vast majority of McDonald’s restaurants (approximately
80%) owned and operated by independent franchisees. Franchising enables an individual to own a
restaurant business and maintain control over personnel, purchasing, marketing and pricing
decisions, while also benefiting from the strength of McDonald’s global brand, operating system and
financial resources. One of the strengths of this model is that the expertise gained from operating
Company-owned restaurants allows McDonald’s to improve the operations and success of all

Advanced Strategic Management

General notes:
•    Read carefully the case and answer the whole questions below based on the case.
•    You have to answer each question separately from other.
•    I attached some chapters that will help you.
•    You don’t need to copy anything from the internet.
Questions    Pages
Question 1 to Question 5    1 Page
Question 6 to Question 8    1 Page
Question 9 to Question 11    1 Page
Question 12    1 Page
Question 13    1 Page
Total Page    5 pages

1-    From the current mission statement of McDonald’s (You may find it in the internet). You have to rewrite the Mission statement of McDonald’s to include at least 7 factors matrix. The matrix are (Customers, Products or Services, Markets, Technology, Philosophy, Self-Concept, etc)
2-    How the contingency planning may help McDonald’s to achieve their mission and vision?
3-    From the financial Data given in the case, you have to evaluate the McDonald’s financial performance and focus on the positive and negative area. Discuss it.
4-    How the company does has effect on globalization and what type of strategies used to do the globalization?
5-    Identify a marketing strategy the firm uses in terms of good and bad points. Discuss them
6-    You have to do the environmental analyze for McDonald’s based of the following factors (Economic, Competitors, Cultural, Demographic)
7-    Does the McDonald’s used any of these strategies (Adaptation, Aggregation, Arbitrage)? Discuss.
8-    Show and explain the SWOT matrix with strategies for McDonald’s
9-    Show the BCG matrix.  Again, discuss the implications of your findings.
10-    Show the Grand Strategy matrix.  Again, focus on implications after giving the quadrant selection.  Do not simply state “market penetration”, elaborate on what it means and what it entails?
11-    Describe and discuss the McDonald’s strategies into two parts:
–    Existing strategies used and to be continues
–    New strategies to be started.
Note: For Question 13, the attachment PPT Called Ch06 – Owais and Ch06 – Owais. Will help you. But again you have to use the case to get the information

12-    You have to complete the following tables of IFE and EFE of McDonald’s. Discuss each score after completing the table.Must be from the case
Internal Strengths    Weight    Rating    Weighted Score

Internal Weaknesses

Total

ExternalOpportunities    Weight    Rating    Weighted Score

External Threats

Total
13-    Show and explainthe SPACE matrix, discussing the factors and scores and their meaning.Must be from the case
Internal Analysis
Financial Strength (FS)    External Analysis
Environmental Stability(ES)

Financial Strength (FS) average        Environment Stability (ES) average

Internal Analysis
Competitive Advantage (CA)    External Analysis
Industry Strength (IS)

Competitive Advantage (CA) Average        Industry Strength (IS) Average

Awarded
Since 1955, we’ve been proud to serve the world some of its favorite food. And along the way, we’ve
managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to
college credits from Hamburger U and much more. it’s been quite the journey, and we promise this is
just the beginning-we’ve got our hearts set on making more history. During 2014, there were no
material changes to the Company’s corporate structure or in its method of conducting business. in
2014, the Company continued the process it began in 2005 to realign certain subsidiaries to develop
a corporate structure within its geographic segments that better reflects the operation of the
McDonald’s worldwide business. The Company operates and franchises McDonald’s restaurants,
which serve a locally-relevant menu of quality food and drinks sold at various affordable price points
in more than 100 countries. McDonald’s global system is comprised of both Company-owned and
franchised restaurants. McDonald’s franchised restaurants are owned and operated under one of the
following structures – conventional franchise, developmental license or affiliate. The optimal
ownership structure for an individual restaurant, trading area or market (country) is based on a variety
of factors, including the availability of individuals with the entrepreneurial experience and financial
resources, as well as the local legal and regulatory environment in critical areas such as property
ownership and franchising. We continually review, and as appropriate adjust, our mix of Company-
owned and franchised restaurants to help optimize overall performance. The business relationship
between McDonald’s and its independent franchisees is of fundamental importance to overall
performance and to the McDonald’s Brand. This business relationship is supported by an agreement
that requires adherence to standards and policies essential to protecting our brand. The Company
views itself primarily as a franchisor, with the vast majority of McDonald’s restaurants (approximately
80%) owned and operated by independent franchisees. Franchising enables an individual to own a
restaurant business and maintain control over personnel, purchasing, marketing and pricing
decisions, while also benefiting from the strength of McDonald’s global brand, operating system and
financial resources. One of the strengths of this model is that the expertise gained from operating
Company-owned restaurants allows McDonald’s to improve the operations and success of all