The exam involves identifying an existing business opportunity, perform a cost analysis, and come up with a strategy to reduce some of the highest cost components in the business opportunity (we will discuss some prominent examples in file attached).
The written analysis should include the following elements: (1) description of the business opportunity that you identify, (2) quantitative analysis of cost  (3) the element of cost or differentiation that you wish to focus on and why, (4) outline your strategy to target the cost  drivers to generate a competitive advantage.
The entire written report should be no more than 6 pages, single spaced