For this assignment, you will be adapting the list of keywords that you created for your brand to set up Hootsuite as a listening dashboard. Note: you do not need to set up the competitors or any specific sub-categories/alerts in Hootsuite for this assignment. The goal is to show that you can gather a broad range of conversations about your brand as a starting point.
For details on how to set up your Hootsuite Listening Post, view this video: vimeo.com/155584917
ASSIGNMENT SUBMISSION:
Set up your listening dashboard to monitor the social media platforms shown in this video at a minimum (blogs, news, discussion boards, YouTube, Instagram and Twitter). Youre welcome to explore other media types as well, but this is not a requirement. Talkwalker (blogs, news, discussion boards): Youre limited to nine boolean operators per search (e.g. AND, OR, etc.).
YouTube: Youre limited to 100 characters per search.
Instagram: Youre limited to one hashtag per search.
Twitter: Youre limited to 400 characters per search.
For each platform, you will submit a screenshot of your setup (see sample assignment below). You do not need to show every single stream if they dont all fit on the page without scrolling. Just create a screenshot that shows that you were able to get it set up.
Along with the screenshot, show your adapted keyword list for each section.
For Talkwalker and YouTube, break the searches out into the required character limits (note that I removed @ replies and hashtags from the Talkwalker search, and I removed @ replies from the YouTube search).
For Instagram, create a list of any single words that could be searched as hashtags.
For Twitter, break your searches into 400 characters or less (generally try to organize your searches by section if you can: overarching keywords, specific products, marketing campaigns, hashtags, etc.).Upload this assignment to as a PDF. Include your name and your brand name at the top of the paper, and save the file as lastname_firstname_hootsuite.pdf