Choose one business in which you or your team members have full-time work and

examine the following topics, make sure to write your comments at the end of each

topic:

a. Define the services/products your company deals with.

1. Describe the nature of the product/service. 2. What are, and who is responsible of, the company’s vision, goals, and objectives? Explain why? 3. How does the company’s management/leadership establish the trust and eliminate fears? 4. What are the critical success factors for this company?

b. Continual Improvement

1. Investigate the way this company improves its products/services in the UAE/Worldwide. 2. Identify the changes and conflicts in the organization that created (previously) to resist the enhancement of products/services (developed). 3. Discuss reasons that forced the company to improve the quality (market or customers). 4. What are the tools that are used to harness continual improvement

c. Involvement of stakeholders

1. Who are the stakeholders for this organisation? 2. To how far this organization involves stakeholders in sharing information, decision making and solving problems? Explain why?

 

Nature of services and products

Abu Dhabi Ports is a firm that was found in Abu Dhabi[1], which specializes in the establishment and directive of ports, trade, logistics zones and industrial sectors in the United Arab Emirates (UAE). Its services include establishment of a platform that fosters expansion of economy and the infrastructure, business services and real estate development. The firm also builds up and nurtures new firms that provide services in the operation of ports and zones sector. Furthermore, the ancillaries provide a variety of services and functions for instance; utility, logistics, port terminal. Education, value added services, training inclusive of development of real estate. Some of the products provided by the firm are exploration and production of oil and natural gas, chemicals and petrochemicals.

The company operates on a vision of privatization emphasis and towards cost effectiveness, outstanding standards, recruitment of more Emiratis and promotion of responsibility in a clear regulatory setting. This vision is driven by the executive council which empowers the transport department to achieve its objectives. Besides the firm’s objectives are under the responsibility of various stakeholders inclusive of local and federal government. The transport sector accountability is under General Civil Aviation Authority, municipal affairs department, civil aviation department and sea port authority. Nevertheless the department of transport which has been newly created will handle all the objectives, visions and strategies in the sector. This is with the main aim of enhancing efficiency and accomplishment of set targets (Department of transport, 2011, p. 1).

The main three success factors of the firm include; effective market access, reducing operational costs and availing greater simplicity of doing business. The management in using these success factors they establish trust through establishment of a global competitive advantage by setting up new standards for industrial zone infrastructure (Salmeen, 2011, p.1). In so doing fear is eliminated among investors through creation of avenues for recruitment, developing and retaining local experienced expatriate to develop a sustainable economic knowledge. The services and products are wide and mainly concentrated in the transport department.

Continual improvement

The firm improves on its world-wide market through strategic positioning in the market to establish a competitive and effective industrial sector by ensuring the security of its food products. These include expansion of ports terminals and development of major deepwater jetty through injection of multibillion amounts acquired from the sale of oil. Previously the firm experienced some conflicts in relation to infiltration of its oil industry in U.S by politicians. The firm had previously bought part of the America’s troubled Citigroup[2] and it ad unsuccessfully tried to buy a firm that controlled six U.S ports but due to cultural differences it failed to materialize as most of the politicians were against the idea of buying culture. The main reasons for the need to improve quality were due to its expanded markets of oil and transport services world wide as a result of increase in demand for the products and services.

Besides the country had a desire to stabilize its food supply considering its locality in the heart of the desert which made it a necessity to trade with other nations to increase its food supply (Butt, 2000, p.13). The market demand and the customer’s change in preference and tastes instigated this strategy for the firm to compete globally among other tough competitors. In harnessing this strategy, the firm had to invest heavily in the transport sector by pumping in funds and training the local Emiratis to retain and develop the available expatriates in improving the educational sector of the nation. The expatriates were later employed in the firms with another aim of preserving their culture. The firm is expected to continual growing and competing globally in the next generation due to its well established strategies and vision plans.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Bibliography

Department of transport, about the department of Transport, the Government of Abu Dhabi, 2011

Gerald Butt, oil and Gas in the UAE, Oil Producing and Exporting Countries (OPEC), 2000

Khaled Salmeen, Abu Dhabi Ports Company unveils Khalifa Industrial Zone, Aviamost

Magazine Issue 100 News, 2011

 

 

 

 

 

 

[1] In 2006

[2]  About 4.9%

 

 

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